Restructure to reduce duplication
Signed-off-by: Celeste Horgan <celeste@cncf.io>
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---
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title: Submitting blog posts and case studies
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linktitle: Blogs and case studies
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slug: blogs-case-studies
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content_template: templates/concept
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weight: 30
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---
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{{% capture overview %}}
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Anyone can write a blog post and submit it for review.
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Case studies require extensive review before they're approved.
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{{% /capture %}}
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## Write a blog post
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Blog posts should not be
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vendor pitches. They must contain content that applies broadly to
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the Kubernetes community. The SIG Docs [blog subproject](https://github.com/kubernetes/community/tree/master/sig-docs/blog-subproject) manages the review process for blog posts. For more information, see [Submit a post](https://github.com/kubernetes/community/tree/master/sig-docs/blog-subproject#submit-a-post).
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To submit a blog post, you can either:
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- Use the
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[Kubernetes blog submission form](https://docs.google.com/forms/d/e/1FAIpQLSdMpMoSIrhte5omZbTE7nB84qcGBy8XnnXhDFoW0h7p2zwXrw/viewform)
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- [Open a pull request](/docs/contribute/new-content/open-a-pr/#fork-the-repo) with a new blog post. Create new blog posts in the [`content/en/blog/_posts`](https://github.com/kubernetes/website/tree/master/content/en/blog/_posts) directory.
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If you open a pull request, ensure that your blog post follows the correct naming conventions and frontmatter information:
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- The markdown file name must follow the format `YYY-MM-DD-Your-Title-Here.md`. For example, `2020-02-07-Deploying-External-OpenStack-Cloud-Provider-With-Kubeadm.md`.
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- The front matter must include the following:
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```yaml
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---
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layout: blog
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title: "Your Title Here"
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date: YYYY-MM-DD
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slug: text-for-URL-link-here-no-spaces
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---
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```
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## Submit a case study
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Case studies highlight how organizations are using Kubernetes to solve
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real-world problems. The Kubernetes marketing team and members of the {{< glossary_tooltip text="CNCF" term_id="cncf" >}} collaborate with you on all case studies.
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Have a look at the source for the
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[existing case studies](https://github.com/kubernetes/website/tree/master/content/en/case-studies).
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Use the [Kubernetes case study submission form](https://www.cncf.io/people/end-user-community/)
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to submit your proposal.
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