diff --git a/i18n/en.toml b/i18n/en.toml
index 63f7cb7d1f..283eeb7262 100644
--- a/i18n/en.toml
+++ b/i18n/en.toml
@@ -72,6 +72,12 @@ other = "Kubernetes Features"
 [main_cncf_project]
 other = """We are a <a href="https://cncf.io/">CNCF</a> graduated project</p>"""
 
+[main_kubeweekly_baseline]
+other = "Interested in receiving the latest Kubernetes news? Sign up for KubeWeekly."
+
+[main_kubernetes_past_link]
+other = "View past newsletters"
+
 [main_kubeweekly_signup]
 other = "Subscribe"
 
diff --git a/layouts/index.html b/layouts/index.html
index 47491aafb0..405eaa2092 100644
--- a/layouts/index.html
+++ b/layouts/index.html
@@ -22,7 +22,7 @@
         <div id="mc_embed_signup">
         <form action="https://kubeweekly.us10.list-manage.com/subscribe/post?u=3885586f8f1175194017967d6&amp;id=11c1b8bcb2" method="post" id="mc-embedded-subscribe-form" name="mc-embedded-subscribe-form" class="validate" target="_blank" novalidate>
             <div id="mc_embed_signup_scroll">
-        	<p style="font-size: 20px">Interested in receiving the latest Kubernetes news? Sign up for KubeWeekly.</p>
+        	<p style="font-size: 20px">{{ T "main_kubeweekly_baseline" }}</p>
           <br />
         	<input type="email" value="" name="EMAIL" class="email" id="mce-EMAIL" placeholder="email address" required>
             <!-- real people should not fill this in and expect good things - do not remove this or risk form bot signups-->
@@ -30,7 +30,7 @@
             <div class="clear"><input type="submit" value="Subscribe" name="subscribe" id="mc-embedded-subscribe" class="button"></div>
             </div>
         </form>
-        <h5 style="text-align: center"><a href="https://us10.campaign-archive.com/home/?u=3885586f8f1175194017967d6&id=11c1b8bcb2" style="color: #3371E3; font-weight: 400; font-size: 20px">View past newsletters</a></h5>
+        <h5 style="text-align: center"><a href="https://us10.campaign-archive.com/home/?u=3885586f8f1175194017967d6&id=11c1b8bcb2" style="color: #3371E3; font-weight: 400; font-size: 20px">{{ T "main_kubeweekly_past_link" }}</a></h5>
         </div>
 <br>
 <br>