diff --git a/data/announcements/scheduled.yaml b/data/announcements/scheduled.yaml
index 1d5b330ac4..3515b11527 100644
--- a/data/announcements/scheduled.yaml
+++ b/data/announcements/scheduled.yaml
@@ -61,3 +61,14 @@ announcements:
We stand in solidarity with the Black community.
Racism is unacceptable.
It conflicts with the [core values of the Kubernetes project](https://git.k8s.io/community/values.md) and our community does not tolerate it.
+
+- name: Kubecon 2021 EU
+ startTime: 2021-04-30T00:00:00
+ endTime: 2021-05-07T00:00:00
+ style: "background-image: linear-gradient(90deg, rgb(249, 145, 6) 0%, rgb(252, 29, 68) 100%)"
+ title: |
+
+ KubeCon + CloudNativeCon EU 2021virtual.
+ message: |
+ 4 days of incredible opportunities to collaborate, learn + share with the entire community!
+ May 4 - May 7, 2021.
\ No newline at end of file
diff --git a/static/images/announcements/kubecon-eu-2021-white.svg b/static/images/announcements/kubecon-eu-2021-white.svg
new file mode 100644
index 0000000000..1aede5f4cc
--- /dev/null
+++ b/static/images/announcements/kubecon-eu-2021-white.svg
@@ -0,0 +1 @@
+
\ No newline at end of file