Replace special quote characters with normal ones.

content/en/docs/contribute/advanced.md

@@ -184,8 +184,8 @@ Begin and end meetings on time.
 
 ### Recording meetings on Zoom
 
-When you’re ready to start the recording, click Record to Cloud.
+When you're ready to start the recording, click Record to Cloud.
 
-When you’re ready to stop recording, click Stop.
+When you're ready to stop recording, click Stop.
 
 The video uploads automatically to YouTube.

content/en/docs/contribute/generate-ref-docs/kubectl.md

@@ -127,7 +127,7 @@ Monitor your cherry-pick pull request until it is merged into the release branch
 
 {{< note >}}
 Proposing a cherry pick requires that you have permission to set a label and a
-milestone in your pull request. If you don’t have those permissions, you will
+milestone in your pull request. If you don't have those permissions, you will
 need to work with someone who can set the label and milestone for you.
 {{< /note >}}
 

content/en/docs/contribute/participate/pr-wranglers.md

@@ -20,7 +20,7 @@ Each day in a week-long shift as PR Wrangler:
 - Review [open pull requests](https://github.com/kubernetes/website/pulls) for quality and adherence to the [Style](/docs/contribute/style/style-guide/) and [Content](/docs/contribute/style/content-guide/) guides.
     - Start with the smallest PRs (`size/XS`) first, and end with the largest (`size/XXL`). Review as many PRs as you can.
 - Make sure PR contributors sign the [CLA](https://github.com/kubernetes/community/blob/master/CLA.md).
-    - Use [this](https://github.com/zparnold/k8s-docs-pr-botherer) script to remind contributors that haven’t signed the CLA to do so.
+    - Use [this](https://github.com/zparnold/k8s-docs-pr-botherer) script to remind contributors that haven't signed the CLA to do so.
 - Provide feedback on changes and ask for technical reviews from members of other SIGs.
     - Provide inline suggestions on the PR for the proposed content changes.
     - If you need to verify content, comment on the PR and request more details.

content/en/docs/contribute/style/style-guide.md

@@ -447,7 +447,7 @@ Use three hyphens (`---`) to create a horizontal rule. Use horizontal rules for
 {{< table caption = "Do and Don't - Links" >}}
 Do | Don't
 :--| :-----
-Write hyperlinks that give you context for the content they link to. For example: Certain ports are open on your machines. See <a href="#check-required-ports">Check required ports</a> for more details. | Use ambiguous terms such as “click here”. For example: Certain ports are open on your machines. See <a href="#check-required-ports">here</a> for more details.
+Write hyperlinks that give you context for the content they link to. For example: Certain ports are open on your machines. See <a href="#check-required-ports">Check required ports</a> for more details. | Use ambiguous terms such as "click here". For example: Certain ports are open on your machines. See <a href="#check-required-ports">here</a> for more details.
 Write Markdown-style links: `[link text](URL)`. For example: `[Hugo shortcodes](/docs/contribute/style/hugo-shortcodes/#table-captions)` and the output is [Hugo shortcodes](/docs/contribute/style/hugo-shortcodes/#table-captions). | Write HTML-style links: `<a href="/media/examples/link-element-example.css" target="_blank">Visit our tutorial!</a>`, or create links that open in new tabs or windows. For example: `[example website](https://example.com){target="_blank"}`
 {{< /table >}}