diff --git a/docs/getting-started-guides/scratch.md b/docs/getting-started-guides/scratch.md
index 34d75a79d8..a571e21845 100644
--- a/docs/getting-started-guides/scratch.md
+++ b/docs/getting-started-guides/scratch.md
@@ -183,7 +183,7 @@ The recommended version number can also be found as the value of `TAG` in `kuber
 
 The remainder of the document assumes that the image identifiers have been chosen and stored in corresponding env vars.  Examples (replace with latest tags and appropriate registry):
 
-  - `HYPERKUBE_IMAGE==gcr.io/google_containers/hyperkube:$TAG`
+  - `HYPERKUBE_IMAGE=gcr.io/google_containers/hyperkube:$TAG`
   - `ETCD_IMAGE=gcr.io/google_containers/etcd:$ETCD_VERSION`
 
 ### Security Models