diff --git a/data/announcements/scheduled.yaml b/data/announcements/scheduled.yaml
new file mode 100644
index 0000000000..b6e41d5c1d
--- /dev/null
+++ b/data/announcements/scheduled.yaml
@@ -0,0 +1,31 @@
+---
+# For an example of the format, see commented structure below.
+#
+# 🛈  Changes require approval from @kubernetes/steering-committee
+
+# The order matters: if two schedules overlaps, the announcement
+# that comes FIRST in the following list takes precedence.
+#
+#announcements:
+#  - startTime: 2020-01-01T00:00:00
+#    # startTime is optional
+#    endTime: 2021-04-01T00:00:00
+#    # endTime is required
+#    style: >-
+#      color: #fff; background: #000;
+#    # style is optional; if using, set both color and background
+#    # choose a dark color for the background
+#    title: "Sample 1 announcement"
+#    # title is optional
+#    message: |
+#      Message *one*.  
+#      [Hyperlink](https://en.wikipedia.org/wiki/Hyperlink).
+#    # message is required. You can use Markdown.
+#  - name: Sample 2
+#    startTime: 2020-01-01T00:00:00
+#    endTime: 2021-04-01T00:00:00
+#    message: |
+#      Message *two*.
+
+# leave the "announcements" key in place
+announcements:
diff --git a/layouts/partials/announcement.html b/layouts/partials/announcement.html
index 2ec2e96e35..b1d68292db 100644
--- a/layouts/partials/announcement.html
+++ b/layouts/partials/announcement.html
@@ -1,14 +1,34 @@
-{{ if .Page.Param "announcement" }}
-<section lang="en" id="announcement" style="background-color:{{ .Page.Param "announcement_bg" }}">
-  <aside>
-    <div class="content announcement main-section" data-nosnippet>
-
-      <h4 class="announcement">
-          {{ T "announcement_title" | markdownify }}
-      </h4>
-      <p class="announcement">{{ T "announcement_message" | markdownify }}</p>
-
-    </div>
-  </aside>
-</section>
+{{ $dateRegExp := "^[0-9]{4}-1[0-2]|0[1-9]-(?:3[01]|0[1-9]|[12][0-9])T(?:2[0-3]|[01][0-9]):(?:[0-5][0-9]):(?:60|[0-5][0-9])$" }}
+{{ $announcementShown := false }}
+{{ range $.Site.Data.announcements }}
+  {{ range .announcements }}
+  {{ if or ( eq .endTime nil ) ( eq .message nil ) }}
+    {{ errorf "Invalid announcement: %#v" . }}
+  {{ end }}
+  {{ if and (ne .startTime nil ) (lt ( len ( findRE $dateRegExp .startTime ) ) 1 ) }}
+    {{ errorf "Invalid announcement start time: %#v" .startTime }}
+  {{ end }}
+  {{ if lt ( len ( findRE $dateRegExp .endTime ) ) 1 }}
+    {{ errorf "Invalid announcement end time: %#v" .endTime }}
+  {{ end }}
+  {{ if or (eq .startTime nil ) (lt ( time .startTime ) now ) }}
+    {{- if or (eq .endTime nil ) (gt ( time .endTime ) now ) -}}
+      {{- if not $announcementShown -}}
+      {{- $announcementShown = true -}}
+  <section lang="en" id="announcement" style="background-color: #3371e3; color: #fff; {{ .style | safeCSS }}">
+    <aside>
+      <div class="content announcement main-section" data-nosnippet>
+        {{ if .title }}
+        <h4 class="announcement">
+            {{ .title | markdownify }}
+        </h4>
+        {{ end }}
+        <p class="announcement">{{ .message | markdownify }}</p>
+      </div>
+    </aside>
+  </section>
+      {{- end -}}
+      {{- end -}}
+    {{- end -}}
+  {{ end }}
 {{ end }}
\ No newline at end of file
diff --git a/layouts/partials/frontpage-announcement.html b/layouts/partials/frontpage-announcement.html
index 5dce29e035..e70a387301 100644
--- a/layouts/partials/frontpage-announcement.html
+++ b/layouts/partials/frontpage-announcement.html
@@ -1,14 +1,34 @@
-{{ if .Page.Param "announcement" }}
-<section lang="en" id="fp-announcement" style="background-color:{{ .Page.Param "announcement_bg" }}">
-  <aside >
-    <div class="content announcement main-section" data-nosnippet>
-
-      <h3>
-          {{ T "announcement_title" |  markdownify }}
-      </h3>
-      <p>{{ T "announcement_message" | markdownify }}</p>
-
-    </div>
-  </aside>
-</section>
+{{ $dateRegExp := "^[0-9]{4}-1[0-2]|0[1-9]-(?:3[01]|0[1-9]|[12][0-9])T(?:2[0-3]|[01][0-9]):(?:[0-5][0-9]):(?:60|[0-5][0-9])$" }}
+{{ $announcementShown := false }}
+{{ range $.Site.Data.announcements }}
+  {{ range .announcements }}
+  {{ if or ( eq .endTime nil ) ( eq .message nil ) }}
+    {{ errorf "Invalid announcement: %#v" . }}
+  {{ end }}
+  {{ if and (ne .startTime nil ) (lt ( len ( findRE $dateRegExp .startTime ) ) 1 ) }}
+    {{ errorf "Invalid announcement start time: %#v" .startTime }}
+  {{ end }}
+  {{ if lt ( len ( findRE $dateRegExp .endTime ) ) 1 }}
+    {{ errorf "Invalid announcement end time: %#v" .endTime }}
+  {{ end }}
+  {{ if or (eq .startTime nil ) (lt ( time .startTime ) now ) }}
+    {{- if or (eq .endTime nil ) (gt ( time .endTime ) now ) -}}
+      {{- if not $announcementShown -}}
+      {{- $announcementShown = true -}}
+  <section lang="en" id="fp-announcement" style="background-color: #3371e3; color: #fff; {{ .style | safeCSS }}">
+    <aside>
+      <div class="content announcement main-section" data-nosnippet>
+        {{ if .title }}
+        <h4 class="announcement">
+            {{ .title | markdownify }}
+        </h4>
+        {{ end }}
+        <p class="announcement">{{ .message | markdownify }}</p>
+      </div>
+    </aside>
+  </section>
+      {{- end -}}
+      {{- end -}}
+    {{- end -}}
+  {{ end }}
 {{ end }}
\ No newline at end of file